Creating a new class of blog

Effective online advertising

Posted on March 11, 2008 at 11:46 pm by Sherri R

Many online companies are trying to find new ways to attract new customers and increase their popularity and buzz in the major search engines. Since most of the traffic to a site comes through the major search engines ranking high for your key words and terms has become more important. Many companies invest thousands into online ads through vendors like Google and Yahoo. The one problem with this type of advertising is that bidding on key words can get out of hand and cost a lot just to get one visitor to your site. Click fraud has become more of an issue in part to several factors. One being that your competitor can spot your ad click through the link and end up blowing your budget.

We have been blogging online for a about two years and have seen the rise in blog marketing through various companies.  What blog marketing offers advertisers are numerous. First, content rules and being mentioned in an article that is being picked by the search engines and blog feeds can lead to a huge viral ad campaign. Second, the advertiser has more control of where the buzz marketing ends up and can really target a niche audience based on the blogs readers and traffic. Last, you capture an audience that is loyal to that blog and can help create a quick instant following. Snapbomb has recently entered the blog marketing community that help advertisers to match their requirements with bloggers to create a buzz. There have been a few companies that have jumped into the ring over the past year to help fill a need for advertisers that need a quick, yet long term solution to out pace the competition in this crowded marketplace.

This entry was posted on Tuesday, March 11th, 2008 at 11:46 pm and is filed under BLogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.