As I was traveling this past week I had some time between flights in Denver so I decided to stroll the airport to find out what shops and restaurants they had available. I noticed the digital signage that they had up in the overhangs and the walls and one in particular that read ” If you are staring at this so will are the potential thousands of customers that read this everyday” It was a great way to showcase that you have a ever changing audience that you can capture through this very effective medium. The sign then changed over to a an ad about a local ski resort. The digital age has ushered in some great advancements and helping those that are attracting new customers in just one of those applications.
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