Marketing hype can create more customers
Posted on March 23, 2008 at 3:41 pm by Sherri R
I remember when I was growing and Madonna came out on stage at one of her concerts in appeared to be lingerie. It caused such a stir that there were protests around some of her events that she had scheduled later that year. As we all know it served the purpose that it was supposed too in that it created a buzz about her concert and created a higher demand for tickets. This is seen today with many artists that will do something provocative just in time to launch their new movie, book, or concert. I often wonder how far in advance that the publicity machine kicks into gear to start creating the buzz around a new movie or CD being released.