There are a lot of companies that are using DVD’s as a marketing and branding tool. They are sending out DVD’s with trailers or limited versions of their software to help gain awareness and brand recognition and then driving people to their website to see the full version or raise awareness of a new version that will be coming out. They use multiple forms of dvd duplication to help create and distribute their DVD’s to their customers. I have received several DVD’s that actually go right to the site once you load them in your PC to help guide you to the right spot on their website. Companies are also pushing out samples of videos for games and movies to make customers aware of new launches and upcoming events.
